5080 W. Pico Boulevard LA, CA 90019

Jose "Prime" Reza, (b. October 5, 1971) is an American graffiti artist born and raised in the Pico-Union District of Downtown Los Angeles. Prime is credited with being a founding father of Los Angeles stylized graffiti lettering, a hybrid of Cholo lettering and East Coast style graffiti that is often bold, aggressive, and monochromatic.  

Prime is considered one of the most influential artists in the history of Los Angeles public wall writing, combining "traditional east coast painting techniques with geometric gangster-style blocks.

In 1989, Prime survived a gang-related shooting. The artist was shot at point blank range by two different assailants with two separate firearms, losing full movement of his right hand for many years. Prime responded by training himself to write and paint with his left hand, which is how he primarily paints today, although he has developed ambidextrous skills and at times switches hands.

Prime's current works are very geometric and architectural in their form, using fragile materials of textured handmade paper, while still often incorporating graphic graffiti elements.  The evolution of his work reveal a gentle peaceful resolve.